Firing Order Blogs

The Hidden Cost of Cheap Clicks: Why Search Partner Networks Hurt Lead Quality

The Hidden Cost of Cheap Clicks: Why Search Partner Networks Hurt Lead Quality

Brady
Published on: 13/03/2026

Discover the hidden costs of obsession with lowering cost-per-clicks and how it kills revenue.

Google Ads
Performance Max and Smart Bidding for Mechanical Businesses: What Works and What Doesn’t

Performance Max and Smart Bidding for Mechanical Businesses: What Works and What Doesn’t

Brady
Published on: 12/03/2026

Why Google Ads automation like Performance Max and Smart Bidding often fails for technical businesses with low search volume, leading to wasted ad spend and poor lead quality.

Google Ads