Firing Order Blogs

The Hidden Cost of Cheap Clicks: Why Search Partner Networks Hurt Lead Quality

The Hidden Cost of Cheap Clicks: Why Search Partner Networks Hurt Lead Quality

Brady
Published on: 13/03/2026

Discover the hidden costs of obsession with lowering cost-per-clicks and how it kills revenue.

search partners google adslower CPC google ads
Performance Max and Smart Bidding for Mechanical Businesses: What Works and What Doesn’t

Performance Max and Smart Bidding for Mechanical Businesses: What Works and What Doesn’t

Brady
Published on: 12/03/2026

Why Google Ads automation like Performance Max and Smart Bidding often fails for technical businesses with low search volume, leading to wasted ad spend and poor lead quality.